Octopus Cloud was one the T-System’s decision maker customers the referral campaign being intended to.
T-Systems is the corporate customer unit of Deutsche Telekom, specialising in information and communication technology. Our main focus was on developing an innovative and powerful referral campaign for T-Systems’ clients, both online and offline.
So, we gave born to ITalk — a concept that emphasizes the idea of community among professionals coming from different networks.
We took care of that each of T-Systems’ customers should be satisfied with the right ingredients as follows:
- The chance to promote themselves by the system of refferals, called ITALKERS
- Personalized benefits for each potential customer ITalkers will refer to T-Systems
- Common events for promoting purposes
- Fun among companies’ employees: “T-Systems is the right place for YOU, just let’s talk it!”
Both the OnePager and the LandingPage of T-Systems needed a refresh and modern design in order to catch the eye of potential clients at first sight. The main aspects improved in OnePager, also on LandingPage, are:
- Content Hierarchy
- Use of wide images (they are representative for company brand)
- Flat colors (as the graphic design trends are on it)
- Simplicity (the customer needs to see just the essential information)
