From a sporting perspective, hockey is the most successful ball and team sport in Germany. The roots of hockey lie in Hamburg. But for the city, hockey is even more than this: it is part of Hamburg’s cultural heritage! With a long history and clubs that are deeply anchored in the community, the sport defines the Hanseatic City of Hamburg to the core.

Based on the name “Hockey Hauptstadt Hamburg” — Hockey Capital of Hamburg — the aim of the project was to develop a visionary and inspiring logo.

As a result, we created an eye catching and a dynamic logo for hockey fans and sponsors, representing two teams fighting for the title.